Retail store flooring solutions: Innovation and style for concept spaces
A porcelain stoneware floor can radically transform the atmosphere of a clothes shop, a concept store or a designer boutique, acting as a canvas for the brand’s identity. For example, a luxury clothes shop might opt for tiles reminiscent of polished marble, to enhance the elegant look of the collections on display. Similarly, a concept store seeking to attract a young, trendy clientèle might choose a concrete-effect porcelain stoneware finish, or tiles with colourful geometric patterns, to create a dynamic, stimulating setting. Alternatively, a designer boutique looking to convey the unique, artisan nature of its products might prefer a warm wood-effect or terracotta solution, with a sophisticated, elegant atmosphere in mind.
In all these scenarios, porcelain stoneware not only highlights the style and values of the brand, but also offers a resistant, easy-to-clean option.