Wood-Effect Porcelain Stoneware Tiles

The Ceramiche Keope showroom in Casalgrande (RE) is open to the public on weekdays, from 8.30 am to 12.30 pm and from 2.30 pm to 6.30 pm.
To arrange a visit, please schedule an appointment with a member of our sales team by calling +39 0522-997511

Ceramiche Keope exclusively sells its products through selected retailers in Italy and abroad. To find your nearest retailer, please complete this form (link).

Choosing the perfect floor and wall covering depends on several factors, including the desired style, use of the room, budget and personal preferences. Here are some steps to help you make an informed choice:

Define the style: Determine the style or atmosphere you want to create in the room. You can get some ideas of the floors you want from design magazines, online sources or by consulting the Keope configurator (Match App - link). Determine whether you want a modern, rustic, traditional or other look.

Assess the durability: Take into account the durability of the flooring material. Opt for scratch and wear-resistant flooring for high-traffic areas such as hallways or entrances. Conversely, consider more delicate materials for low-traffic areas.

Determine the budget: Set a budget for both the floor and wall coverings, factoring in installation and maintenance costs. There are many options available at varying price points to suit any budget.

Consult a professional: If you're uncertain about your choices and have particular inquiries, don't hesitate to contact a Keope professional. They can offer customised advice based on your needs and budget.

Follow these steps to clean wood-effect porcelain stoneware:

Vacuum or brush: Before you start cleaning, remove dust, sand and debris from the surface by vacuuming or sweeping the floor with a soft-bristle broom or vacuum cleaner with a floor brush attachment. This will help prevent scratches during the cleaning process.

Prepare the cleaning solution: Prepare a cleaning solution by diluting a neutral or specific detergent for porcelain stoneware floors in warm water. Do not use products containing acids, bleach or ammonia, as they can damage the porcelain stoneware finish.

Clean the surface: Apply the cleaning solution on the porcelain stoneware surface using a mop or soft sponge. Make sure not to oversaturate the floor to prevent water from seeping into the joints. Clean the floor in sections, working on small areas at a time.

Brush or scrub: If the porcelain stoneware tiles have stubborn stains or encrusted dirt, use a soft-bristle brush or non-abrasive sponge to gently scrub the affected area. Use circular or linear motions and apply light pressure to avoid damaging the surface.

Rinse: Thoroughly rinse the floor with clean water to remove any detergent residue. Make sure to completely remove the detergent in order to prevent the formation of unsightly marks or residue.

Dry: Dry the floor using a dry cloth or allow it to dry naturally. Do not walk on the floor until it is completely dry to avoid slipping or footprints.

Remember to regularly clean the wood-effect porcelain stoneware tiles in order to keep them in good condition. Do not use abrasive or hard products, such as wire brushes or scouring pads, as they can scratch the surface. In addition, do not use acidic products or bleach that could cause permanent damage to the surface. Always follow Keope's cleaning and maintenance instructions specific to your type of wood-effect porcelain stoneware.

The laying direction of wood-effect porcelain stoneware tiles depends on your personal style and preferences. However, there are several prevalent options to consider:

Horizontal laying: This is the most common method of laying wood-effect tiles. The tiles are laid horizontally, creating the appearance of traditional wood flooring. This laying method is versatile and suitable for various spaces, such as living rooms, bedrooms and hallways. 

Diagonal laying: If you want a more interesting and distinctive look, consider laying the tiles in a diagonal direction. In this case, the tiles are placed diagonally on the walls, creating a unique visual effect. This laying method can give the illusion of a larger room and add a touch of originality to the overall design. 

Herringbone laying: This method is very popular and gives an elegant and refined look. Tiles are laid in a herringbone pattern at angles of 45 degrees. This type of laying requires more precision and careful planning but can add a sophisticated design element to your environment.

Interlocking laying: Similar to horizontal laying, but the tiles are interlocked, leaving no gaps in between. This creates a more uniform and smooth appearance without any visual interruptions. It is particularly suitable for modern, minimalist environments. 

Ceramiche Keope offers a range of wood-effect porcelain stoneware collections (link) with diverse sizes and thicknesses. You can consult the laying instructions here (link).

No, joints are always necessary. However, depending on the type of tile or rather the kind of tile edge, the joint can be narrower (2 mm) or wider (up to 5 mm). The laying of tiles generally varies according to the characteristics of the collection itself. It is important to ensure seamless blending of the tiles to keep the grout joints as narrow as possible. If the tiles are rectified (with perfectly bevelled edges), they can be laid with a narrow joint (2 mm) to obtain a refined and elegant effect. The final result is particularly striking and is generally recommended for modern and technologically advanced products, such as large sizes. In the case of more traditional or rustic tiles with non-rectified edges after firing, it is advisable to opt for a slightly wider joint of about 4 or 5 mm to obtain a final effect that aligns with the aesthetic and functional characteristics of the tile. It's worth noting that the narrower the grout joint, the more rigid the tile. In some cases, structural shifts in screeds and floor slabs could lead to tile breakage or deformation.

You can find more laying tips here (link)