Design and Innovation: Porcelain Stoneware: trends at Cersaie 2024

Walls clad in marble-effect porcelain tile from the Versilia collection, in Fiorito Ivory color. — Versilia Fiorito Ivory

Wood-effect porcelain tile flooring, laid in a herringbone pattern, from the Unica collection in Almond color. — Unica Almond

Elegant bathroom with lava stone-effect porcelain tile cladding, for a modern and natural look. — Lavica Anthracite

The porcelain stoneware tile sector reflects the global architecture and design trends. Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, is one of the most eagerly awaited events in the interior design world. Once again, the 2024 edition confirmed the key role played by porcelain stoneware, a material that continues to re-invent itself with innovation and versatility.

The floor and wall covering trends presented at the trade fair respond to contemporary demands for customisation and versatility, with collections running from the timeless elegance of marble re-interpreted in a modern key through the warm authenticity of wood to the primordial strength of lava stone.

Wall with large slabs, concrete effect, District collection, Ivory color. — District Ivory

Exterior cladding with large slabs, metal effect, Plate collection, Anthracite color. — Plate Anthracite

Staircase with large slabs, stone effect, Trevi collection, Ivory color. — Trevi Ivory

Maxi formats and continuous surfaces: a feeling of spaciousness

One of the clearest trends at Cersaie 2024 is the use of extra-large formats. Large-sized tiles, 120x120 cm or 120x278 cm, are becoming more and more popular as they reduce the number of gaps to create a visually continuous surface. This feature is particularly appreciated in modern spaces, where the fluidity and continuity of surfaces are fundamental in creating an open, airy feel.

The maxi formats were proposed in a wide range of finishes, from concrete and resin effects to marble and stone. This trend creates minimal and contemporary settings, showcasing clean lines and uniform surfaces.

Decorated porcelain tile wall with a geometric pattern from the Heritage Geometric collection. — Heritage Geometric

Heritage Geometric Ocean — Heritage Geometric

Metal-effect porcelain tile wall from the Plate collection, Luxury Platinum tone. — Plate Luxury Platinum

Wall decorated with floral tiles from the Journey collection, Watercolor version. — Journey Watercolor

Bold colours and patterns: A touch of character

While on one hand the trend of neutral and natural shades continues to dominate, Cersaie 2024 also saw an explosion of colour. Many porcelain stoneware collections presented bright nuances including emerald green, ocean blue and terracotta red. These colours are often used to create characteristic accents and walls, adding dynamism and personality to spaces.

Another trend that caught the eye was geometric patterns and retro decorations. Rhombuses, hexagons, floral motifs and other ‘60s and ‘70s inspired designs are making a comeback, offering new possibilities for customising floors and walls.

Beige stone-effect porcelain tile cladding, Omnia Rapolano Beige collection. — Omnia Rapolano Beige

Stone-effect porcelain tile wall, Trevi Ivory collection. — Trevi Ivory

Textures and tactile finishes: the importance of sensory details

In 2024, porcelain stoneware has become not only a visual but also a tactile experience. Textured surfaces, with finishes reminiscent of rough wood, brushed concrete and sanded stone, are designed to be touched and felt. These finishes add depth and character to spaces, creating an emotion bond with their inhabitants.

One interesting new feature is the three-dimensional surface, where reliefs and incisions create dynamic light-and-shadow effects, adding movement and dynamism even to the simplest walls.

The new Keope range for 2024 reflects the growing desire for materials that not only decorate spaces but tell a story through sophisticated textures, innovative finishes and formats that offer full freedom of design.

Grey marble-effect porcelain stoneware cladding, Versilia Nuvolato Grey, in an elegant modern bathroom. — Versilia Nuvolato Grey

Versilia: grey marble-effect porcelain stoneware

The Versilia collection celebrates the sophisticated elegance of marble, precisely reproducing the grains and shades of Breccia, Bardiglio and Blue San Nicola. The marble-effect tiles, available in sizes running from 60x60 cm to large 120x278 cm slabs, offer complete design versatility, while the matt, lapped and silky finishes enhance the depth of colour in these refined shades of grey. The 3D tiles add a three-dimensional touch, turning surfaces into distinctive design elements, ideal for spaces blending tradition and modernity.

Oak wood-effect porcelain stoneware flooring, Unica Grey, in a cozy commercial space. — Unica Grey

Unica: oak-effect porcelain stoneware

The Unica collection brings the beauty of oak to modern spaces, with wood-effect porcelain stoneware tiles that precisely replicate the appearance and texture of natural oak. The available sizes, from 7.5x60 cm for herringbone laying to 20x180 cm for a broad, continuous effect, offer infinite design possibilities. The shades run from beige to grey, with 3D reed-effect surfaces that add a craft appeal. This collection is ideal for anyone looking for a versatile solution, with laying diagrams for wood-effect stoneware including linear, modular and mosaic patterns for a wood effect that adds warmth and character to any room.

Lava stone-effect porcelain stoneware wall, Lavica Black, in a contemporary bedroom design. — Lavica Black

Lavica: Lava-stone effect porcelain stoneware

The Lavica collection captures the essence of Sicilian lava stone, with porcelain stoneware tiles that faithfully reproduce its rough texture and deep hues. The surfaces and sizes, enriched with three-dimensional decorations and small graphic tiles, turn any room into a dynamic, contemporary space, reflecting the primordial strength of nature in a sophisticated, modern style.

Experiment with new trends in your space with the Match App

For anyone wishing to explore how these new collections can transform their spaces, Ceramiche Keope has made available the Match App, a tile laying configurator used to view combinations of sizes, finishes and laying diagrams in real time. This intuitive application can be used to experiment with different configurations, customising each room according to your own tastes and needs. Whether to enhance the elegance of grey marble, the warmth of oak or the strength of lava stone, the Match App offers a realistic preview of the final result, making the choice of the best solutions for each project simpler and safer.