Brystone

The Ceramiche Keope showroom in Casalgrande (RE) is open to the public on weekdays, from 8.30 am to 12.30 pm and from 2.30 pm to 6.30 pm.
To arrange a visit, please schedule an appointment with a member of our sales team by calling +39 0522-997511

Ceramiche Keope exclusively sells its products through selected retailers in Italy and abroad. To find your nearest retailer, please complete this form (link).

Indoor and outdoor tiles can have some differences due to the different requirements and environmental conditions they are subjected to. Here are some of the main differences:

Resistance to weathering: Outdoor tiles must be able to withstand weathering, such as rain, snow, sun and temperature fluctuations. Hence, they usually comprise more durable materials, such as porcelain or natural stone, which have superior weather resistance compared to indoor tiles.

Slip resistance: Outdoor tiles must provide a non-slip surface to prevent accidents caused by wet or slippery pavements. As a result, they typically have a rougher or more textured finish than indoor tiles.

Water absorption: Outdoor tiles must have a low water absorption rate to prevent damage caused by freezing or mould development. Indoor tiles may have higher water absorption as they are not exposed to the same levels of outdoor humidity and moisture. 

Chemical resistance: Outdoor tiles could encounter higher levels of chemical exposure due to their contact with substances like outdoor detergents or cleaning agents. Therefore, these tiles are often designed to withstand such chemicals.

Design and finish: Indoor tiles often prioritise aesthetic design and finish, offering a wide range of colours, decorations and finishes. In contrast, outdoor tiles tend to be more functional and resistance-oriented while still offering aesthetically pleasing options to enhance outdoor spaces.

It is important to note that certain tiles may suit both indoor and outdoor applications, depending on their characteristics and the specific needs of the project. The Keope product range is known for its ability to create a seamless connection between indoor and outdoor spaces.

Choosing the perfect floor and wall covering depends on several factors, including the desired style, use of the room, budget and personal preferences. Here are some steps to help you make an informed choice:

Define the style: Determine the style or atmosphere you want to create in the room. You can get some ideas of the floors you want from design magazines, online sources or by consulting the Keope configurator (Match App - link). Determine whether you want a modern, rustic, traditional or other look.

Assess the durability: Take into account the durability of the flooring material. Opt for scratch and wear-resistant flooring for high-traffic areas such as hallways or entrances. Conversely, consider more delicate materials for low-traffic areas.

Determine the budget: Set a budget for both the floor and wall coverings, factoring in installation and maintenance costs. There are many options available at varying price points to suit any budget.

Consult a professional: If you're uncertain about your choices and have particular inquiries, don't hesitate to contact a Keope professional. They can offer customised advice based on your needs and budget.

For outdoor floors and pavements, in addition to R11 products with normal thickness, the optimal choice consists of 20 mm thick porcelain stoneware tiles, which are resistant to weathering, outdoor elements and wear. Porcelain stoneware tiles are perfect for outdoor flooring due to their moisture resistance, durability and extensive range of colours and styles. They can effectively withstand outdoor conditions. Nevertheless, it is important to choose tiles with an R11 non-slip finish to prevent slipping on wet surfaces. Choosing the most suitable product will depend on your aesthetic preferences, project specifications, budget and desired maintenance. It is also important to consider local climatic factors, such as frost or intense sunlight, which can influence your choice of material.

For personalised advice, consult a Keope technician or visit the section dedicated to 20 mm thick floor tiles designed for outdoor spaces.

Follow these steps to clean stone-effect porcelain stoneware:

Vacuum or brush: Before cleaning, remove dust, sand and debris from the surface by vacuuming or sweeping the floor with a soft-bristle broom or vacuum cleaner with a floor brush attachment. This will help prevent scratches during the cleaning process.

Prepare the cleaning solution: Prepare a cleaning solution by diluting a neutral or specific detergent for porcelain stoneware floors in warm water. Do not use products containing acids, bleach or ammonia, as they can damage the porcelain stoneware finish.

Clean the surface: Apply the cleaning solution on the porcelain stoneware surface using a mop or soft sponge. Make sure not to oversaturate the floor to prevent water from seeping into the joints. Clean the floor in sections, working on small areas at a time.

Brush or scrub: If the porcelain stoneware tiles have stubborn stains or encrusted dirt, gently scrub the affected area with a soft-bristle brush or non-abrasive sponge. Use circular or linear motions and apply light pressure to avoid damaging the surface.

Rinse: Thoroughly rinse the floor with clean water to remove any detergent residue. Make sure to completely remove the detergent in order to prevent the formation of unsightly marks or residue.

Dry: Dry the floor using a dry cloth or allow it to dry naturally. Do not walk on the floor until it is completely dry to avoid slipping or footprints.

Remember to regularly clean the stone-effect porcelain stoneware tiles in order to keep them in good condition. Do not use abrasive or hard products, such as wire brushes or scouring pads, as they can scratch the surface. In addition, do not use acidic products or bleach that could cause permanent damage to the surface. Always follow Keope's cleaning and maintenance instructions specific to your type of porcelain stoneware.

Follow these steps to clean 20mm-thick porcelain stoneware:

Vacuum or brush: Before cleaning, remove dust, sand and debris from the surface by vacuuming or sweeping the floor with a soft-bristle broom or vacuum cleaner with a floor brush attachment. This will help prevent scratches during the cleaning process.

Prepare the cleaning solution: Prepare a cleaning solution by diluting a neutral or specific detergent for porcelain stoneware floors in warm water. Do not use products containing acids, bleach or ammonia, as they can damage the porcelain stoneware finish.

Clean the surface: Apply the cleaning solution on the porcelain stoneware surface using a mop or soft sponge. Make sure not to oversaturate the floor to prevent water from seeping into the joints. Clean the floor in sections, working on small areas at a time.

Brush or scrub: If the porcelain stoneware tiles have stubborn stains or encrusted dirt, gently scrub the affected area with a soft-bristle brush or non-abrasive sponge. Use circular or linear motions and apply light pressure to avoid damaging the surface.

Rinse: Thoroughly rinse the floor with clean water to remove any detergent residue. Make sure to completely remove the detergent in order to prevent the formation of unsightly marks or residue.

Dry: Dry the floor using a dry cloth or allow it to dry naturally. Do not walk on the floor until it is completely dry to avoid slipping or footprints.

Remember to regularly clean the 20mm-thick porcelain stoneware outdoor tiles in order to keep them in good condition. Do not use abrasive or hard products, such as wire brushes or scouring pads, as they can scratch the surface. In addition, do not use acidic products or bleach that could cause permanent damage to the surface. Always follow Keope's cleaning and maintenance instructions specific to your type of porcelain stoneware outdoor tiles.